Wix is the volume leader (250M+ sites) and their AI Site Generator is real and improving. Their templates remain generic. Web It Fast templates are already a salon, a trade contractor, or a restaurant — filled in, bookable, live in an afternoon.
| Capability | Web It Fast — Pro | Wix Business |
|---|---|---|
| Headline monthly | $27.99 | $29 |
| Industry-tuned templates | Yes · 3 families · 10 layouts | Generic blocks |
| Online booking | Built-in, per-staff availability, .ics invites | Wix Bookings (bundled) |
| AI content + chat | Claude Sonnet 4.6 + Haiku 4.5 | Wix AI Site Generator |
| Square POS sync | Native OAuth · bidirectional | No |
| Custom domain + TLS | On-demand TLS · auto | Yes |
| Vertical structured data (JSON-LD) | Auto: HairSalon, HVACBusiness, Restaurant… | Generic LocalBusiness |
| White-glove builds | $99 · operator queue · 5 days | Third-party Wix Marketplace |
| 12-month TCO (booking + custom domain + AI) | $269 | ~$363 |
Brand awareness. Wix has 250M sites and a Super Bowl ad budget. Every prospect has heard of them. We haven't built that yet.
Sheer breadth. Wix supports portfolios, e-commerce stores, blogs, photography studios, real-estate agencies — we don't. If you're not a salon, trade contractor or restaurant, Wix is probably the better choice.
AI Site Generator. Wix shipped this before we did, and it works. The output is generic, but for someone who wants the lowest-effort possible starting point, it's hard to beat.
We don't try to beat Wix at any of those games. We beat them at one game, for one audience, repeatedly: the local salon, trade contractor, or restaurant who wants a bookable site in an afternoon.
Submit a build request, share your Wix URL, list any custom content you want preserved. Our white-glove operator rebuilds on a Web It Fast template, ports your bookings + menu, and ships a live preview within 24 hours. Free for annual commitments; $99 flat for monthly.